This is our fourth article on entrepreneurship and a continuation of our last post!
In the last post, we stressed our view where we think that project management is the necessary link that is missing from the entrepreneurship world. We suggested a model, which is derived from the SUKAD Customizable and Adaptable Methodology for Managing Projects™ (CAM2P™), is a project life span model that divides the project life span into three distinct phases; which we explain here.
The Project Life Span for Launching a Business (Per SUKAD CAM2P™ Model)
The business concept is a crucial phase of the project that spans a period from the idea for the venture until an initial decision to go ahead and encompass a feasibility study. The idea owner is likely to be the entrepreneur who has an idea for a business that could be a passion, an income opportunity, filling a need, fixing a problem, among other driver for the business.
This is the time for dreaming but one has to be careful that the dream is realistic and it is possible to achieve. It is highly risky for someone to launch a new venture without proper understanding of the challenges and opportunities; although one could argue in rare cases that spontaneous action could also result in good profit.
Therefore, the entrepreneur (small business owner to be) has to study the feasibility of his idea and for this we think that existing business planning techniques are very important to use at this stage. However, in addition to the focus on the financials, competition, market demand, operation and other factors, the entrepreneur needs to also think about project management including proper project management planning. Proper project management planning includes understanding of the stakeholders and their expectations and requirements, setting realistic time and cost targets, have a fair understanding of the project and venture risks (threats and opportunities), in addition to other factors.
Development of the Business Concept
So what we do now?
The project manager/entrepreneur needs to think and act per two aspects, two sides of the same coin. On one side she needs to think about the project from idea to initial operations) but cannot ignore post project completion, which would be leading and sustaining the business (operations).
For the project aspect, the project manager needs to put in place all of the requirements in details for launching the business, including defining the success factors, timeline, required resources, licensing, legal, financial/funding requirements and alternatives, regulations, budget for the launch, timeline, communication with stakeholders, procurement strategy, in addition to risks identification, assessment, and management.
All of these activities focus on planning to taking us from the idea through project completion but primarily to produce a detailed plan that would give us the necessary information to make the final decision on whether we should continue with the venture or not. This detailed plan is used extensively in the next phase.
For the business aspects, the project manager needs to start planning for operation readiness; which means identifying all of the things needed once the business is operating; such as financial control, human resources, policies, operational processes, in addition to marketing and business development. If the venture is not for profit, it would still require most of these activities but may be with the addition of the needs for volunteers and volunteer management or the need for sponsors.
Project Delivery (Launching the Business)
With a plan for the project and a plan for operation readiness, it is time to start implementing the project leading to initial operations. In this phase we implement the activities that we identified in the detailed plan. For examples: in the plan we specified we need a permit, time to do the activities necessary to obtain the permit. In the plan we defined the need for a marketing plan, it is time to define the marketing plan and develop the necessary collateral, whether print or online.
Therefore, the primary purpose of Project Delivery is to perform all of the activities necessary to produce the required deliverables that would be critical for the successful launch of the new business and start initial operations.
Throughout this document we discussed initial operations and operations as two independent terms and this is intentional. We use initial operations to define the period of time that starts with opening our doors as a business or a not for profit organization. We call it initial operations because as we start to offer services we might recognize that forms need to be adjusted, some documents might be missing something, among other things that might not go as well as we planned. Therefore, initial operations will allow us to make the necessary refinements before we go into steady and normal operations. In some situations, we might eliminate initial operations and go straight into normal operations in other scenarios we might have a “soft start” as an initial operations period; which we might call also as a pilot period / trial period.
Which approach to take, it all depends on the nature of the business and if it allows a trial period / initial operations or not.